Spyfu – SpyFu is a great tool that shows what keywords your competitors are buying on Google AdWords as well as what keywords they are showing up for organically. In addition, they provide estimates on what your competitor’s websites are spending on advertising. This is great for affiliate marketing because once you find a program that converts you can optimize your advertising and find what your largest competitors are doing to gain an edge over them.
Tracking202 – Tracking202 is a web based pay per click analytics tool for affiliates. Essentially it gives the affiliate the ability to track and monitor every aspect of their PPC campaigns so they can adjust for maximum profitability. It completely automates all your data in one place and integrates seamlessly with Google AdWords, MSN AdCenter, and into many Affiliate Networks.
What might be the best feature is that it provides keyword level tracking. This way you know exactly what keywords are leading to your conversions to make you a profitable campaign.
Wordtracker – Wordtracker is essential if you want to have a successful PPC campaign. It is a web based tool that allows you to find the keywords customers use to search. Performing keyword research has never been easier.
Google Website Optimizer – Google’s website optimizer is great because it allows you to test and optimize your website/landing page to increase conversions. All for Free!! It allows you to test different design layouts, content, forms, etc. to determine the winning combination that drives the greatest number of conversions.
Affiliate Representative – This is absolutely your most critical tool. As an affiliate you should have constant contact with your affiliate representative because they are going to be the lifeline to helping you become successful. Your affiliate rep can provide insight into what programs are converting so you don’t waste time and money on other programs that will not perform.
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